What does it consist of?
It is a specialized service that focuses on developing and establishing a distinctive and coherent image for an organization, product or service in the market. This brand identity goes beyond graphic design and logo; It is about defining the personality through the values, mission and vision of the brand, creating an emotional and recognizable connection with the target audience.
Our methodology:
An analysis of the market, competition and target audience is carried out to understand relevant trends, perceptions and opportunities. This allows defining a unique and differentiating value proposition for the brand.
A visual identity system is developed that includes elements such as the logo, corporate colors, fonts and other graphic elements that represent the essence and personality of the brand.
A brand story or narrative is created that communicates the history, values, principles and promises of the brand in a coherent and attractive way. This narrative serves as the basis for communication and positioning of the brand in the market.
Detailed brand guides are prepared that establish standards and guidelines for the consistent application of brand identity across various media and platforms. This ensures a consistent and professional presentation at all points of contact with the public.
The brand identity is adapted to different media and platforms, including websites, social networks, printed materials, packaging, physical spaces and other touch points, guaranteeing a unified and recognizable presence on all channels.
Brand identity creation is a strategic and creative process that seeks to establish a distinctive and memorable presence in the market. Our team of professionals, through a combination of research, design, narrative and management, build a solid and coherent identity that reflects the essence and values of the brand, creating a lasting and meaningful connection with the target audience.
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